how to brand your business

BRANDING!!! What you Need to Grow your Business.

Have you heard about branding? It is simply a way to be identifiable either online and offline. It is a marketing strategy where a company creates a name, symbol or design for themselves so as to be identifiable and attract customers. Branding goes beyond logo design. It answers the “who, what, how, whom” questions. Many businesses own a logo but don’t make sales. So branding can bring more sales to your company.

Branding makes your business more eye-catching and valuable. It is also a way to make your business unique and to distinguish yourself from your competitors.

 

 

 

 

 

Why do you need Branding?

There are many reasons for branding but we will just mention the few important ones.

 

 

 

 

Basic Branding tools you need

 

Logo:  Your logo carries the face of your business and designing your logo is very important, when choosing a logo think about what your company represents and how it can satisfy your customers.

Mission statement and brand values. Your mission statement and brand values are the foundation for your branding. Think of your mission as the brains of the operation—a short and succinct statement that defines the present state and purpose of your organization. Meanwhile, your company’s vision is its heart, providing an inspirational and motivational snapshot of what you seek to achieve in the long term.

Brand Aids. With the mission and vision statement set as the pillars of your organization, your brand strategy comes to encompass everything in between. This will take the form of brand guidelines . These guidelines are comprised into a document that will reflect and support your business goals, differentiate you from competitors, resonate with customers, and precipitate ideas for future marketing campaigns.

 

Website: Designing your website is also a key branding step. Your website is your brand’s digital shop and when your customers visit, it should be visually engaging, easy to use and navigated, and most important of all a reflection of who you are as a brand. Similar to your logo, refer to your brand guide to choose your web design elements (like layout and fonts).

 

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