Have you heard about branding? It is simply a way to be identifiable either online and offline. It is a marketing strategy where a company creates a name, symbol or design for themselves so as to be identifiable and attract customers. Branding goes beyond logo design. It answers the “who, what, how, whom” questions. Many businesses own a logo but don’t make sales. So branding can bring more sales to your company.
Branding makes your business more eye-catching and valuable. It is also a way to make your business unique and to distinguish yourself from your competitors.
Why do you need Branding?
There are many reasons for branding but we will just mention the few important ones.
- Branding gives your business a face: Your idea is just an idea until you bring it out to life then it becomes a business. The face of your business isn’t just the logo but the website, social media pages, and other brand assets. All these make up to be your brand and the more faces you add to your brand, the more you reach more potential clients.
- Branding makes you stand out in competitions: No matter your business, you will always have competitors so branding makes your business more unique than your competitors. Branding helps you establish the ways in which you’re different, special, and unique. And it shows your customers why they should work with you instead of your competitors.
- Branding creates a consistent brand experience for your customers: In order for your business to succeed, you need to provide a consistent experience for your customers however they interact with your brand—whether that’s through your website, at an in-person event or by following your social media accounts. Branding allows you to control how people perceive and experience your brand—and you can ensure that perception and experience stays consistent across all your brand touchstones.
- Branding makes you keep customers: Whether you’re selling products or offering services, you know customers relate with what they’re buying differently. Customers who love your style will relate with your style. That is what branding does.
Basic Branding tools you need
Logo: Your logo carries the face of your business and designing your logo is very important, when choosing a logo think about what your company represents and how it can satisfy your customers.
Mission statement and brand values. Your mission statement and brand values are the foundation for your branding. Think of your mission as the brains of the operation—a short and succinct statement that defines the present state and purpose of your organization. Meanwhile, your company’s vision is its heart, providing an inspirational and motivational snapshot of what you seek to achieve in the long term.
Brand Aids. With the mission and vision statement set as the pillars of your organization, your brand strategy comes to encompass everything in between. This will take the form of brand guidelines . These guidelines are comprised into a document that will reflect and support your business goals, differentiate you from competitors, resonate with customers, and precipitate ideas for future marketing campaigns.
Website: Designing your website is also a key branding step. Your website is your brand’s digital shop and when your customers visit, it should be visually engaging, easy to use and navigated, and most important of all a reflection of who you are as a brand. Similar to your logo, refer to your brand guide to choose your web design elements (like layout and fonts).