1. Choice of colors.
When picking colors when designing a website, never pick your favorite but you need to put into consideration the emotions each color will convey and make sure the emotion matches your brand. It’s commonly said that the color you pick for a business certainly affect the business, e.g color blue evoke feelings of love, strength and trust while red evoke youthfulness and excitement.
Choosing the right color for your web designing is very important because you must be aware of what your colors are conveying to your audience. Are you designing a website for a company that sell health product? Think of green to pass the message of growth and peace. And also have in mind that using high-contrasting colors helps the most important elements, like call-to-action buttons, stand out.
2. Choosing the Right Typography.
The way color stir emotions in people, so do fonts. Therefore, you need to choose typography for your website that represents your brand well. For example, making a business website for hand-crafted furniture you might consider choosing a font that tells your audience that reliability and comfort are important to you.
Additionally, creating enough spacing between lines of text will make your content easier for users to read. The space above and below lines of text should be 150 percent of the font size you’re using.
3. Use negative space.
Negative space (or whitespace) refers to the space between all of the different elements of your website, such as that between header and content. Lots of negative space on your website is actually a good thing, allowing you to focus on the most important elements — like an eye-catching main image and call-to-action — and overall readability.
4. Choose an F-Pattern.
The F-Pattern means the way our eyes move when we read content online. People technically scan from left to right at the top of the screen, then their move eyes scan further down the page, scanning towards the right again, but less so than they did at the top of the screen. So, the area of the page that gets the least visibility is the bottom-right.
This eye movement ultimately resembles an “F” or “E” shape. When implementing your F-Pattern, put your most important elements and calls-to-action in the areas that will get seen the most. For instance, if you put your call-to-action at the top left of your website page, it will stand out to your visitors and get more clicks.
When designing your company’s website, you can’t only think about what your business wants or needs. Rather, you need to think about what’s best for your visitors. Use the above tips to improve your company website today or contact Ogad Technological Solutions 08166189144